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Summer sales: an appetite for cool and high-tech
With the summer sales starting today, the French are hoping for promotions on smartphones, TVs and graphics cards. Expectations that may be disappointed, as demand for fans and air conditioners explodes.
For this year 2022, the summer sales start this June 22 and continue until July 19. On this occasion, the price comparison service idealo (Axel Springer Group) - which claims to be the number one in France and Europe - has published a study on the products most sought after by the French.
By monitoring the product categories for which demand has increased the most between May and June 2022, there has obviously been an anticipation for the summer heat wave... while a spring wave has just been.
As a result, demand for fans jumped by more than 250%. A spectacular boom closely followed by the 194% increase in demand for fans. Such an increase is correlated with the much more accessible price for such products. In any case, it is presented as a new trend for this year.
Smartphones, TVs and graphics cards
With the analysis of the products for which the when idealo users set up the most price alerts between May 12 and June 12, the most closely watched products in the run-up to the summer sales are very high-tech.
The podium is made up of LG's OLED55C1 TV, Apple's AirPods Pro wireless headphones and Sony's PlayStation 5 digital edition game console, for which the French are hoping to take advantage of the largest discount at 22%. Although it is a similar hope for the PS5 in standard edition.
For the product categories, those most watched are the unavoidable smartphones that occupy the first place before the TVs. This was already the case in the same study for 2021, but the podium differs with graphics cards taking the place of vacuum cleaners relegated to fifth place. The effect of scarcity and high demand.
Still to anticipate with the sales, a glance in the rearview mirror of 2021 shows nevertheless that concerning smartphones, which had been the queen category in terms of consultations, prices had in fact experienced an upward evolution of 4% during the sales. Status quo for TVs and a 21% increase for TVs.
That may change for TVs this year with the prospect of the next soccer World Cup in Qatar. It remains to be seen whether its atypical year-end schedule will influence the summer sales.
The biggest discount was 5% for sneakers... not very high-tech as expected for the next summer sales.