NVIDIA may discontinue the GeForce RTX 5090 in order to reserve its most powerful chips for professional graphics cards

All signs point to NVIDIA soon discontinuing its most powerful consumer graphics card, the GeForce RTX 5090.

The GeForce RTX 5090 may soon be phased out. According to a report published by VideoCardz, NVIDIA is reportedly considering ending production of its most powerful consumer graphics card in order to redirect GB202 GPUs toward its professional RTX PRO lineup. This decision would mark a significant shift in the company’s strategy, as demand for accelerators and components designed for artificial intelligence continues to drive the GPU market. The source of this rumor is no ordinary outlet, as MEGAsizeGPU has previously reported on numerous announcements and has usually been spot-on.

MEGAsizeGPU couldn’t be clearer. © VideoCardz

This time, the source indicates that the next batches of GB202 chips will be reserved for RTX PRO products. This shift would affect not only the standard GeForce RTX 5090 but also its variants intended for the Chinese market. At this stage, however, NVIDIA has not confirmed either the end of production or any official timeline. The GB202 chip is the most powerful desktop GPU in NVIDIA’s Blackwell architecture. In the GeForce RTX 5090, it features 21,760 CUDA cores and is paired with 32 GB of GDDR7 memory. This configuration makes it a particularly high-end card—almost too powerful for video games. On the other hand, it offers a very attractive alternative to professional-grade graphics cards, which—while often equipped with significantly more VRAM—are also priced two, three, or even four times higher. For example, the RTX PRO 6000 has slightly more CUDA cores (24,064) and 96 GB of GDDR7, but retails for over 15,000 euros—and today, even more than 18,000 euros!

NVIDIA may therefore be planning to prioritize the professional market by reserving the best GB202 chips for these RTX PRO cards, which offer much higher profit margins. Such a shift in strategy would have another consequence: the end of the GeForce RTX 5080. This may seem surprising, since this model essentially uses the less powerful GB202 chips, which have only 10,752 cores. No, in reality, if NVIDIA seems determined to phase out the RTX 5080 as well, it’s to pave the way for a successor. Rumor has it that a GeForce RTX 5080 with 24 GB of GDDR7 is planned for early next year: it would offer cost savings compared to the RTX 5090 (24 GB versus 32 GB of GDDR7) while still holding the top spot in the world of gaming graphics cards. While we await possible confirmation from NVIDIA, we can already see that the RTX 5090s have almost completely disappeared from store shelves and that the last available models are priced at over 6,000 euros!