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AMD lowers the price of its Ryzen 7000 processors
Barely two months after their release, the Ryzen 7000s have been repositioned in terms of price, although this has not yet been seen in France.
Did AMD make a mistake when setting the prices of its Ryzen 7000? The Ryzen 5 7600X, Ryzen 7 7700X, Ryzen 9 7900X and Ryzen 9 7950X, which were intended to be the first of the new Zen 4 micro-architecture, seem to be largely ignored by the public. Available since September 27, these processors are sold on the other side of the Atlantic at a price in line with what Lisa Su - AMD's CEO - announced at the time of their public presentation at the end of August in Austin, Texas: $299, $399, $549 and $699 respectively.
Problem is, with this generation, AMD doesn't just impose a change of processor. In fact, by relying on the new AM5 platform, the American company is forcing users to replace their motherboards, of course, but also their RAM, since the platform is synonymous with the switch to DDR5, which replaces the aging DDR4. Fortunately, AMD has made sure that the new processor support is compatible with older generation heatsinks. Unfortunately, the effort is not enough and many potential buyers are complaining about the overall price of such a solution.
Obviously not ready to lower the price of its X670/X670E or B650/B650E chipsets, AMD has decided instead to review the pricing of the processors. According to Videocardz, the pricing repositioning was first seen at Amazon and Newegg before AMD updated its official website with the words " new low price " which seems to confirm that this is not a one-time drop, to go along with Black Friday week. In fact, the Ryzen 9 7950X has seen its price drop from $699 to $574, the Ryzen 9 7900X from $549 to $474, the Ryzen 7 7700X from $399 to $349 and the Ryzen 5 7600X from $299 to $249.
A price drop that some observers like the site ComputerBase have noticed on the German prices charged by retailers. We are waiting and hoping of course that it will not take too long to be found on our side of the Rhine too.