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By 2021, "traditional" PC sales have reached record highs
The best PC sales figures recorded in the last ten years. Exceptional.
No need to draw you a picture, since March 2020, our lives have been turned upside down by the Covid-19 pandemic. Pandemic which we hope to finally see the end of in the next weeks/months and which has been the cause of a disorganization of the economy with many shortages - especially in electronic components - at the end. However, the disorganization of the supply chain is not the only reason for these shortages, the massive use of telecommuting and new habits taken by users have played a role.
Indeed, to telework, it is necessary to have certain equipment. So during the first lockdown, we saw a boom in printer and webcam sales, but that quickly dried up. To telework, you also need a PC in good condition and relatively modern. This has forced many individuals to rethink their equipment, or even to buy their first PC. In this segment, things do not seem to have calmed down yet, and after a memorable year 2020, the twelve months of 2021 have seen new records in PC sales, both desktop and laptop machines.
The IDC analysis firm has published a report that gives a clearer picture of the incredible turnaround in a market that, year after year, was only going down. Thus, while 2020 had already been the occasion of sales in clear progress, global shipments of desktops and laptops have experienced over the whole of 2021 an increase of 14.8% compared to 2020. The analysis firm mentions a total of 348 million machines delivered, excuse the pun!
IDC points out that you have to go back ten years - to 2012 - to find such a level of shipments. Jitesh Ubrani, research director of Mobile and Consumer Device Trackers at IDC, explains, " 2021 was a real return to form for the PC," before adding, " Consumer PC needs in emerging markets and global business demand remained strong during the quarter, with supply being a trigger. While consumer and educational demand has softened in some developed markets, we continue to believe that the overall PC market has recovered to a much higher level than before the pandemic."
In detail, it seems that Apple is the company that is doing the best with an impressive sales growth of 22.1% between 2020 and 2021. Dell is also recording a nice increase (+17.9%) and Lenovo is not to be outdone (+14.1%). In fact, Lenovo is still in first place, with a 23.5% market share, ahead of HP (21.2%) and Dell (17%). Apple is a solid fourth (8%) and Acer completes this top five ranking (6.9%). The question is obviously how long will this last? Several observers believe that 2022 could mark a significant pause, but that demand should remain strong for at least a few more years.