Virtual tours are becoming a must in the sale of real estate

Written by charon
Publication date: {{ dayjs(1614595404*1000).local().format("L").toString()}}
This article is an automatic translation

The methods of selling real estate have been turned upside down by the health crisis. This has led more and more professionals to use a digital method to sell despite the exceptional situation.

Selling houses and apartments online using digital tools is not a novelty in itself for individuals, but this method has nevertheless become widely used in real estate agencies since the Covid 19 crisis, also via the use of virtual reality.

With the confinement or curfew that prevent a large part of the visits to be carried out, real estate professionals have innovated by making their properties visited virtually, from home behind his computer or even n simple smartphone. Indeed, real estate agents are equipped with 360° cameras to tour the home, but that's not all, they do not hesitate to make a face-to-face visit where they present in detail the apartments as a real visit, as if the camera was a potential buyer.

Real estate agents are even more and more present on social networks in order to increase the reach of their communication on the new properties they have for sale. Some of them even propose informative content about the work done after a real estate purchase in order to interest future buyers, becoming almost influencers in this sector which is quite traditional.

As you can see, in these times of health crisis, real estate owners and professionals have had to innovate to sell their property by learning a little more about digital. A new way to sell which requires however to realize images and videos with a professional aspect to gain credibility. Even for real estate sales directly between individuals, a quality video is a guarantee of security for some buyers. To do this, there are many dedicated paying software, some free but with limited functionalities, but also others accessible only online like the video editing tool InVideo (only the very advanced functionalities are paying options). You are free to make a quality video in just a few minutes without installing anything on your computer.