GeForce graphics cards stand head and shoulders above the rest in a market that's entirely won over to the NVIDIA cause.
For over fifteen years now, NVIDIA has dominated the PC dedicated graphics card market. A fact that AMD has always sought to challenge, but never quite succeeded in doing so. There have been times when the Radeon developer has managed to raise its game, but generally speaking, it's always GeForce that stays ahead, generation after generation... and that doesn't look set to change in 2025!
NVIDIA now accounts for 94% of graphics cards sold worldwide! Jon Peddie Research
Data published by the Jon Peddie Research institute even point to an increasingly overwhelming domination on the part of NVIDIA, which no longer leaves much to AMD, and it's even worse for Intel and its ARC graphics cards. In the second quarter of 2025, 94% of dedicated gaphones sold worldwide were GeForce. More importantly, this market share is up on the previous quarter (92%) and even more markedly up on the same quarter last year (88%).
Obviously, if NVIDIA is gaining ground, its competitors are losing it. There's no point in talking too long about Intel, as the American brand has failed to take off and still represents 0% market share, last year, in the first quarter of this year or in the second quarter. For AMD, on the other hand, it's clearly a case of "soup to the wind", as Radeon products are no longer finding as many takers as they once did: AMD now accounts for just 6% of graphics card shipments, whereas it still held 8% in the first half of the year and, more importantly, 12% in the second quarter of 2024.
The graphics card market is recovering a little, but remains down sharply year-on-year. Jon Peddie Research
For AMD, the downturn is all the more disturbing in that, for its new-generation Radeon RX 9000 series, the brand skipped the high-end segment in favor of targeting the entry/mid-range segment. As you can see, the sauce doesn't seem to have caught, and AMD's market share is falling, even though the number of graphics cards sold worldwide is down 4.4% on the same time last year.
