Towards an alignment of GeForce and Radeon prices?

Written by Guillaume
Publication date: {{ dayjs(1694448012*1000).local().format("L").toString()}}
This article is an automatic translation

The release of two new graphics cards from AMD has changed things somewhat.

Confirmed a few weeks ago and presented at Gamescom 2023 in Cologne at the end of August, the Radeon RX 7700XT and RX 7800XT represent the mid-range of AMD's RDNA3 generation. A mid-range that gaming enthusiasts have been waiting for, to give NVIDIA and its GeForce RTX 4070 / 4060 Ti a run for their money. The various tests published by the press suggest that gamers were right to wait, insofar as the queen of this mid-range - the GeForce RTX 4070 - is overtaken by the Radeon RX 7800XT, while the RX 7700XT is a nuisance to NVIDIA's slightly less expensive models (GeForce RTX 4060 and RTX 4060 Ti).

In terms of performance, AMD's two cards blow hot and cold. On the one hand, in rasterization, they stand head and shoulders above their respective competitors. However, when advanced graphics options such as ray tracing are activated, NVIDIA takes over. NVIDIA confirms its more modern approach with DLSS3, which delivers a remarkable boost when the game supports this technology. For the moment, AMD has only FSR2 to contend with... and the gap is enormous.

But AMD has another trump card up its sleeve: price. The Radeon RX 7700XT starts at 489 euros, while the RX 7800XT costs at least 549 euros. These prices give them a significant advantage over the RTX 4060 Ti 16GB, which is between 30 and 50 euros more expensive, and, above all, over the RTX 4070, which is almost a hundred euros more expensive. As a sign of things to come, it so happens that some resellers are starting to review the pricing of these GeForce systems in anticipation of a hypothetical realignment from NVIDIA.

The Videocardz site points out that New Zealand reseller PB Tech is the first to lower the price of at least one RTX 4070, the Galax RTX 4070 OC X2 model. This drops below the NZ$1,000 mark, while the Radeon RTX 7800XT is priced at $1,018.99. A small difference, of course, but one that wipes out the price advantage of AMD's model. Just goes to show that competition can sometimes have very good consequences for gamers.